Contents • • • • Key ideas [ ] Greenberg believed that the avant-garde arose in order to defend standards from the decline of perpetuated by the mass-production of consumer society, and saw kitsch and art as opposites. One of his more controversial claims was that kitsch was equivalent to: 'All kitsch is academic, and conversely, all that is academic is kitsch.' He argued this based on the fact that Academic art, such as that in the 19th century, was heavily centered in rules and formulations that were taught and tried to make art into something learnable and easily expressible. He later came to withdraw from his position of equating the two, as it became heavily criticized. Sources [ ] • Greenberg, Clement.

Art and Culture., 1961 • Greenberg, Clement. Homemade Esthetics: Observations on Art and Taste., 1999. • Rubenfeld, Florence. Clement Greenberg: A Life., 1997.

Garde

“The Avant-Garde and Kitsch,” 1939 by Clement Greenberg Velvet painting is an ancient technique, and took on a new popularity in the United States in the late 20th century. Beacon Press building, Beacon Hill, Boston, Political art Revolvy Brain grrenberg. Avant-garde and kitsch Clement Greenberg This is Greenberg's breakthrough essay from 1939, written for the Partisan Review when he was twenty-nine years of age and at the time more involved with literature than with painting.

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By - December, 26th 2017 Art is, or it should be, about more than simply making marks on a surface or manipulating materials into pleasing–or indeed displeasing–shapes. Perhaps the avant-garde or kitsch.

A true artist benefits immeasurably by knowing about the history that has created the universe they traverse. Ever wonder what all that academic talk is that curators like to use so much? Do you find it pretentious or worse? Art Theory informs in so many ways, tracing the paths that have led to a particular moment or movement. A foundational understanding of the schools of thought, the histories, the thinkers who have wrought the ground you stand on as an artist today enriches not only your own mind but your work as well. One such thinker who made a significant impact on the art world in the 1940s was Clement Greenberg. In 1939, Greenberg published one of his seminal works Avant-Garde and Kitsch.

The essay not only launched Greenberg to nearly overnight notoriety, it also sparked a major development in the art world as a whole. The essay begins with the following statement: “One and the same civilization produces simultaneously two such different things as a poem by T.S. Eliot, and a Tin Pan Alley song, or a painting by Braque and a Saturday Evening Post cover. ” Click on the following scan to open the full essay in PDF form. Kitsch Construction #2 by Jarrod Barker 2008.

Banff, Alberta, Canada. For Greenberg, Avante-Garde situated itself outside the influences of both capitalist and communist influences that were gradually dampening society’s ability to appreciate any depth of meaning.

Greenberg wrote several other important essays over the course of his life and career. He was a strong proponent of Modernism being the last best hope for the preservation of integrity in art. Jackson Pollock and Willem de Kooning were among those he deemed the saviors of art in their time. Understanding who Clement Greenberg was and why his influence matters is just one piece of the complex puzzle of being a well-rounded artist. There are libraries worth of books out there that will break down every bit of art theory and history you ever need to know. Of course, who has time to read all that?

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